HD DVD or Blu ray?

Who's going to win or will they both thrive? HD DVD and Blu ray both have media and computer giants supporting the competing technologies. Both sides say they would like to avoid a format war but not much appears to be happening as far as convergence.

According to this article, "While studios clearly wanted to avoid a format war and struggled last year to reach a compromise between the two camps, they say that the formats can exist side by side."

To provide consumers with a choice, Warner Bros. and Paramount both stated they would release titles using both the Blu-ray and HD DVD format.

Do we see another DVD- and DVD+ here?