Brightcove announced the
Brightcove Experience for HTML5, a framework for publishing and
delivering high quality, interactive and advertising-supported Web video
experiences for HTML5-compatible devices. The new platform solution,
available free of charge to more than 1,000 Brightcove customers in 42
countries, will enable media companies and marketers around the world to
easily expand the reach of their online video initiatives to popular
consumer devices including the Apple iPad, iPhone® and iPod® touch.
"Our customers want to
be able to deliver their video content to every screen without
sacrificing the quality, interactivity and monetization capabilities
they have come to expect from the Brightcove platform," said Jeremy
Allaire, Brightcove chairman and chief executive officer. "The
Brightcove Experience for HTML5 fills the gap between the current
playback capabilities of the emerging standard and what our customers
need to operate successful online video businesses."
The Brightcove
Experience for HTML5 provides support for intelligent device detection,
playlist rendering, and playback of H.264 encoded video content.
Customers are using the Brightcove Experience for HTML5 today to build
iPad-ready websites. Over the course of this year, Brightcove will
expand the Brightcove Experience for HTML5 to include full support for
customization and branding of the player environment, advertising,
analytics, social sharing, and other capabilities currently found in
Brightcove experience solutions for other platforms.
Brightcove customers
already taking advantage of the Brightcove Experience for HTML5 solution
to produce iPad-ready websites include The New York Times and Time Inc.
The New York Times Company is a Brightcove investor.
"Brightcove is
committed to innovating on top of standards and driving them
forward," said Bob Mason, Brightcove's chief technology officer. "The
Brightcove Experience for HTML5 gives us the opportunity to take all of
the knowledge we've gained about real world success with online video
and apply it to this new open standard."
The Brightcove
Experience for HTML5 is the latest in a series of product
innovations that deliver on Brightcove's vision of empowering media
publishers to easily distribute high-quality video across any screen.
Today's announcement follows last month's release of the Brightcove
Mobile Experience for Flash® Player 10.1 to support video for Google
Android, Symbian S60, Palm webOS, Windows Mobile and Research in Motion
BlackBerry. Brightcove has previously announced distribution
capabilities for Internet-connected TV platforms and devices, including
Yahoo! TV Widgets, Boxee, Roku and VUDU.
For more information on
the Brightcove Experience for HTML5, visit http://www.brightcove.com/en/video-platform/solutions/html5
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