I have noticed that alot of phone companies are trying out IPTV, but why is it just the phone companies.  Will it ever get to the point were someone could decide to build a set top box and send channels to it using a broadband connection? Now you can pick your phone company for alot cheaper with VOIP. It would be alot cheaper because their would be alot of companies to choose from. Companies can send 1 channel at a time to save on bandwith.